Simple Leadership is a leadership blog specifically for those in the tech industry. The light bulb icon in this logo represents a simple and bright idea with the center of the bulb showing a dot of solder on a circuitboard—a nod to the tech industry. The clean crisp logo illustrates the idea of simple leadership in that a small but sturdy base can lead to great burgeoning results. The font is simple and sturdy, to further illustrate the Simple Leadership concept. The colors lend a hint of tradition while the overall mark is fresh and modern.