Before you build a site, you need to know what it is you do. Now, this might sound like an easy task, but as a small business owner, I know how challenging it is to divide what you’ve done in the past, from where you’d like to go in the future, all while focusing on the strengths and shtick of your company. This is important not only for you, but for anyone else that is working on your team. Below are some of the questions we ask our clients to help us learn more about what they do. A simple conversation helps us get to know our clients and their business, allowing us to focus our work on communicating an effective and succinct message:
- What exactly does your business do?
- How did you get into this line of work?
- What excites you about your work?
- What are the core principles of your business—things that rarely change?
These four questions are a quick, but effective start to developing your elevator speech. The project or product you talk about to your clients may change over time, but the core of what you do—which does not change much or often—is what you need to build your brand around. Identify that, and you’ll lay an excellent foundation for a snazzy website and cohesive brand.